TV ad: Truist: Unstoppable Together

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The new campaign, developed in partnership with creative partner StrawberryFrog, marks an evolution in creative strategy for Truist, based in large part on feedback from consumers. Truist research showed that while clients look to banks for their financial experience, what’s missing is a bank that supercharges that knowledge with genuine customer care. And focus group participants say they believe Truist can provide both.

Category Other
Client Truist
Agency StrawberryFrog New York
Production RSA Films
Country United States of America
Uploaded 4 April, 2024

Credits

Director
Jake Scott
Chief Creative Officer
Tyler DeAngelo
Group Creative Director
Nicole Drinkwater
Group Creative Director
Matt Dalin
Executive Producer
Buddy Brakha
DoP
Chris Soos

Other credits

CLIENT

Sherry Graziano – Head of Digital, CX and Marketing

Elizabeth Ventura – Head of Brand Enterprise Marketing

Kristin Shuff – Director of CSBB, Payments, & Digital Capabilities Marketing

Scott Johnson – Director of Design and Creative Production

Mark Benedict – Creative Production

Sarah Hightower – Creative Production

Joli Murtha – Director of Brand Strategy, Management & Corporate Marketing

Laura Powell – Brand Marketing Strategy

Jennifer Chisholm – Brand Marketing Planning

AGENCY

Shana Bellot – Managing Director

Chip Walker – Head of Strategy

Dori Ellowitch – Group Business Director

Katelyn Diekhaus – Business Director

Steve Ford – Executive Producer

Venessa Merrin – Head of Production

Nikita Merrin – Business Affairs

PRODUCTION

Jason Groves - Line Producer

POST: Rock Paper Scissors

Adam Pertofsky - Editor

Eve Kornblum - Managing Director

Justin Kumpata - Executive Producer

Head of Production: Cynthia Laplaige

Producer: Niaomi McGarrell

Assistant Editor: Ashley Tantillo

After Effects: Alex Scott and Val Babayants

COLOR: RareMedium

Heath Raymond - Executive Producer

Evan Bauer - Color Producer

Mikey Rossiter - Colorist

VFX: ArtJail

Steve Mottershead - Founder, Creative Director

John Skeffington - MD, Executive Producer

Adriana Wong - Vfx Producer

Marcus Wood - Flame Artist

Shoot Supervisor – Doug Bloom

Compositors – Kshitij Kahanna, Ben Macchiano

CG – Sandor Toledo

Design – Matt Greenwood

MUSIC SUPERVISION & LICENSING:

Junto Sounds - Clearance & Licensing

Jared Gutstadt/Audio Up - Music Supervisor/The Catch

MUSIC PRODUCTION:

Junto Sounds

FINAL MIX: Sonic Union

Michael Marinelli - Co-Founder, Mixer, Sound Designer

Mary Kate Valentino - Executive Producer

Truist: Unstoppable Together

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