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Itaú Unibanco: Serves of the Future
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In the centenary year of Itaú Unibanco, the 17-year partnership with the Miami Open is celebrated with the renewal of the contract until 2028. To mark the occasion in style, the bank launched a new tradition at the tournament, which was carried out for the first time in tennis history and will continue for future editions of the Miami Open: the ceremonial serve, named "Serves of the Future." The individual chosen to perform this milestone was the young tennis player Rafael Padilha, an athlete from the Rede Tênis Brasil social project, an initiative supported by the bank. The first serve took place during the Miami Open at the Hard Rock Stadium, home of the Miami Dolphins.
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