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In the centenary year of Itaú Unibanco, the 17-year partnership with the Miami Open is celebrated with the renewal of the contract until 2028. To mark the occasion in style, the bank launched a new tradition at the tournament, which was carried out for the first time in tennis history and will continue for future editions of the Miami Open: the ceremonial serve, named "Serves of the Future." The individual chosen to perform this milestone was the young tennis player Rafael Padilha, an athlete from the Rede Tênis Brasil social project, an initiative supported by the bank. The first serve took place during the Miami Open at the Hard Rock Stadium, home of the Miami Dolphins.
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Account Management: Ana Coutinho, Denise Vieira, Luis Velloso, Nathalia Chaves, and Gabriela Oyas
Client Approval: Eduardo Tracanella, Thaiza Akemi, Leonardo Juhasz, and Camile Liguori
Media: Paulo Ilha, Sofia Raucci, Eric Zanelli, Ana Carvalho, Rafael Aguirra, and Gabriel Codina
Strategy: Juliana Romano, Nathalia Imamura, and Gabriella Unger
PR: Patricia Capuchinho, Mariana Novaes, and Fernanda Gil
Influence: Karen Bartels and Thiago Almeida
Data and Technology: Marcelo Azevedo, Patricia Garcia, and Yuri Rebello
Integrated Production: Ducha Lopes, Fábio Truci, Nauê Moura, Matheus Thiago, and Victória Santos
Image Production: Sugar Cane
Account Management: Bruna Nogueira
Executive Producer: Igor Selingarde
Producer: Murilo Paiva
Local Producer: Ruben Nago
Camera 1: Hugo Takemoto
Camera 2: Ricardo Vilela
Still Photographer: Gabo Bucheli
Support Takes: Ruben Nago
Costume Designer: Aradon (Marina Araújo and Jaque Cimadon)
Props: Rafa Santana
Driver: Fran Otero
Post-production Coordination: Marcela Antunes
Editing: Andres Cifuentes, Diego Locatelli, and Ricardo Vilela
Color: Hugo Takemoto
Motion Graphics: Henrique Trendo
Finisher: Olavo Ribeiro
Audio Production: Evil Twin Music
Creative and Music Production Direction: Peter Sauces, Andre Faria, and Murilo Faria
Music Production: Luiz Ortega and Peter Sauces
Account/Coordination: Juliana Tangary, Thais Becker, Manoella Coelho da Fonseca, and Letícia Brito
Mixing and Finishing: Rafael Vieira, Gustavo Boselli, Andre d'Ávila, and Paulo Ribeiro
