Experiential
Simply Spiked: Peach Responsibly
Simply Spiked Peach is bringing the flavour to Canada with the launch of a new Peach-flavoured variety pack. To introduce their Signature Peach, Strawberry Peach and Kiwi Peach flavours to Canada, Simply Spiked is inviting older generations to text the Ask Gen-Z hotline - 1-855-691-GENZ - for advice on adding the juiciest emojis to their text conversations while avoiding the unfortunate mistake of sending a poorly placed peach emoji to friends and loved ones. To better understand how well our older Canadian friends fare in their text conversations using emojis, Simply conducted a survey that revealed a juicy truth: 96% of Canadians 60+ don’t think of the double entendre when they see the peach emoji. If you’re thinking this could lead to some very - interesting - texts from elders, you’re absolutely right. The survey also showed that one in three Canadian gen-z’s have received an inappropriate text through a poorly placed peach or eggplant emoji!
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