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Blue Moon: Made Brighter
Audiences will witness this bright transformation on full display within adam&eveDDB and Molson Coors’ latest campaign, with films that feature a bar that dramatically transforms through an entertaining chain reaction as the result of Blue Moon’s iconic orange garnish and bright beer. The new campaign, directed by Us at Reset Content, highlights the brand’s flagship Belgian White Belgian-Style Wheat Ale offering; and relaunches Blue Moon Light, the brewer’s light offering – formerly known as Blue Moon LightSky, and introduces their non-alcoholic offering, which launched in December 2023.
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