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Experiential

Reclame Aqui: The Complaint Sponsorship

Here’s a fact: football players complain about everything and literally all the time. “Reclame Aqui” is the biggest platform in Latin America for resolving conflicts between consumers and companies. So, we decided to step onto the field.

We sponsored the jerseys of those who listen to complaints the most: football referees. To point people towards the right place to complain, turning an unexpected sponsorship into an opportunity.
Credits Other credits

Producers: Vanessa Nascimento, Roberta Acerbi, Gisele Cordeiro



Strategy & Data: Renata Serafim, Michele Gruc



Account & Business: Wilson Negrini, Fernanda Mariano, Gabrielle Alme



Media: Antônio Arbex, Marcela Ferreira, Rafael Nishida, Daniela Rosa, Maria Eduarda



Project Managers: Henrique Salvadori, Ana Júlia Quirino



Client: Nathália Zocchio, Chico Recalde

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