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Experiential
Reclame Aqui: The Complaint Sponsorship
Here’s a fact: football players complain about everything and literally all the time. “Reclame Aqui” is the biggest platform in Latin America for resolving conflicts between consumers and companies. So, we decided to step onto the field.
We sponsored the jerseys of those who listen to complaints the most: football referees. To point people towards the right place to complain, turning an unexpected sponsorship into an opportunity.
Producers: Vanessa Nascimento, Roberta Acerbi, Gisele Cordeiro Related |
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