Breastscreen SA: ‘Make time for the girls’ Augmented Reality

“The Mall’s Balls” are an iconic piece of South Australian public art in Adelaide’s most popular shopping strip, Rundle Mall.

To raise awareness of breast cancer, and to increase bookings for potentially life-saving breast screens, we turned the “Mall’s Balls” into the “Mall’s Boobs”.

With an AR stunt that was picked up and shared massively across social media, we reached hundreds of thousands of women, sharing our important message.