Wall’s: Skinvertising, 8

Wall’s known as Kibon in Brazil, and adam&eveDDB's new campaign 'Skinvertising' aims to reach their target audience in new ways, on the beaches of Brazil. Due to policies restricting the visibility of brands around the beaches of Brazil, ice creams can struggle to be visible when customers are likely to want them the most. To tackle this issue, Kibon came up with an innovative solution, which involved using permanent and semi-permanent tattoos as a form of advertising. The campaign, created by adam&eveDDB, saw permanent tattoos applied to a number of Kibon superfans who chose from a selection of Kibon Tattoos developed as part of a collaboration between Kibon and Brazilian Tattoo artists Talita Persi and Ziza.