TV ad: RIMOWA: Never Still

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RIMOWA partners with Mother Shanghai to debut Jay Chou in the fourth iteration of RIMOWA’s ‘Never Still’ campaign. A film-led campaign, where multi-talented musician Jay Chou finds inspiration and transforms the rhythms he discovers into an improvised performance that moves the world around him.

Category Other
Client Rimowa
Agency Mother
Production Smuggler
Country China
Uploaded 10 April, 2024

Credits

Director
Jaron Albertin
Creative
Mother Shanghai
Producer
Jess Bell
Executive Producer
Lucy Kelly
DoP
Matias Penachino

Other credits

Strategy: Mother Shanghai

Production

Production Manager: Sam Jackson

1st Assistant Director: Clara Paris

Production Designer: Chelsea Oliver

Casting: Kharmel Cochrane

Production Assistant: Georgie Dale

Editor: Milena Petrovic @ Trim Editors

Colourist: James Bamford @ Rascal Post

Music Composer: Hans Zimmer

Sound Mixing: Rascal Post

Production Company: Webber/ WA

Stills Photographer: Chris Rhodes

Behind-the-Scene Photographer: Sirui

Executive Producer: Emily Miles @ Webber / Walandi @ WA

Producer: Mish Parti @ WA

Production Manager: Ella Knight

1st Assistant Director: Niomi Collins

Production Assistant: Jordan Lambert

Retouching House/ Retoucher: Dtouch UK

RIMOWA: Never Still

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RIMOWA: Never Still

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