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Air Force: Where Your Potential Lives
For many young Australians, a career in Air Force can seem out of reach. They don’t believe they can do the things that people in Air Force do. This campaign aims to break down this misconception by inviting every young Australian to ‘look up’ and experience the world that exists above the clouds. Because up there? That’s where potential lives. It’s a place where you’ll learn and grow on the job. A place of infinite possibilities.
Every element within the film, including sound design and music, takes the viewer on a journey ‘up there’. And for the first time ever in Australia, all the aerial shots were filmed air-to-air from a L-39 jet with a high-definition Gimbal camera.
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