For the past two years, inflation has been on the rise in France. For millions of French people, filling their fridge is becoming increasingly difficult, and food banks need more … read moredonations than ever to meet the growing needs of those facing food insecurity. Food bank network Les Banques Alimentaires wanted to make a bold statement to draw attention to the cause so, with the help of agency AUSTRALIEGAD, they created an awareness campaign with a powerful and unexpected message: empty fridges only belong in appliance stores. In an operation beginning in April, and which lasts through the end of May, Les Banques Alimentaires pasted posters inside empty fridges in all of appliance store ELECTRO DEPOT’s 97 French locations. When opened, customers are faced one of the following messages:
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