Dove: The Dove Code

20 years ago, Dove showed the world what beauty looks like when it's real. In 2004, it began with a startling truth; only 2% of women globally considered themselves beautiful. Since then, Dove has been dedicated to taking action to make a positive experience with beauty accessible to everyone by challenging society, media and the beauty industry itself to widen its representation, be transparent about digital distortion, and face-up to the harmful impact unrealistic beauty standards have on women and girls. To mark 20 years of championing real beauty, Dove conducted a new sweeping study to understand the state of beauty around the world today. While there has been some positive change, two decades later, the state of beauty in 2024 isn't pretty.