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Top 6: April 24th 2024
‘Sicker than the Patients’ is a new integrated campaign created by adamandeveDDB’s Richard Gayton & Darren Beresford for the charity Frontline19, highlighting the extent of the mental health crisis gripping the NHS. With over half of NHS workers suffering from poor mental health and with one in four NHS staff having considered suicide, the new campaign underlines how, in many cases, NHS staff are sicker than the patients they are treating. A 2-minute spot shows CCTV footage of different NHS workers breaking down in moments when they believe they are alone and nobody can witness their true emotional state. We see workers putting on a brave face and getting back to work as if nothing is wrong - an upsetting reality which emphasises how the need for support is more urgent than ever. The film ends with an appeal to donate to Frontline19 so that they can provide the support NHS workers desperately need.
Credits
- Director
- Chief Creative Officer
Richard Brim
- Executive Creative Director
- Executive Creative Director
- Creative Director/ writer
- Creative Director/ art director
- DoP
Other credits
Founder and Chief Executive Officer of Frontline19: Claire Goodwin-Fee
Agency
CEO: Miranda Hipwell
Joint Head of Int Production/Producer: Nikki Cramphorn
Head of Print Production & Experiential: Jaki Jo Hannan
Assistant Producer: Holly Wormleighton
Creative Excellence Manager: Cassie Bodaly
Project Manager: Josie Shand
Project Director: Andrea Kenyon
CSO: Martin Beverley
Head of Planning: Will Grundy
Business Director: Adam Patel
Account Director: Renee James
Account Manager: Lydia Bauer
Legal: Candice Macleod & Tom Campbell
Business Affairs Manager: Edan Cummins
PR Executive: Shehneal Dhaliwal
PR Assistant: Femke Pusey
TV Production
Producer/Head of Production: Lucy Jones
Executive Producer: Lindsay Turnham
Production Manager: Dulcie Menzie
Casting: Kate & Lou + Ro Casting
1st AD: Jim Cole
Gaffer: Niko Kalermarakis
Sound Recordist: Paddy Owen
Production Designer: Sophie Becher
Costume Designer: Rebecca Rich
Hair & Make-up: Natasha Lawes
Audio: 750mph
Sound Design & Mix: Sam Ashwell
Audio Producer: Olivia Ray / Carla Thomas
Editing Company: TenThree
Editors: Stephen Dunne & Billy Mead
Senior Assistant Editor: Jules Bayer-Crier
Offline Edit Producer: Rachel Goodger
Grade: TLMS TV
Colourist: Julien Alary
Colour Producer: Eli Sandal
Post Production: Untold Studios
Executive Producer: Lauren Oldfield
Executive Producer: Ian Berry
Production Coordinator: Annabelle Jenneau-Younes
Production Assistant: Zuzanna Drozdz
VFX Lead Artist: Eric So
VFX Artist: Anandan Annamalai
Online Supervisor: Richard Harris
Music Track: Frontline
Music Produced By: Zebedee Chiyonofuji Budworth
Music Publisher: Zebedee Chiyonofuji Budworth
Stills Production
First Live Date: 5th April
Photographer: Dean Rogers
Photographer’s Agent: Visual Artists
Design: Scott Silvey, King Henry Studios
Retouching: Mark Henry, King Henry Studios
Artwork: Dave Callow, King Henry Studios
Supply & Repro Senior Producer: Tony Hutton, cain&abel
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