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McDonald's: TheOriginalMouthful™ Promotion: 1990s

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Phase 2 of TheOriginalMouthful™ encourages fans' participation with a revival of the classic Big Mac® chant promotion. Travel through the 70s, 80s and 90s and see if you can beat the clock to win.
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Client: McDonald’s Australia



Chris Brown – Chief Customer Officer

Samantha McLeod – Marketing Director

Liz Whitbread – Senior Brand Manager

Luke Elzerman - Experience Optimisation Manager

Chloe Brannagan – Brand Manager



DDB Business Management & Strategy



Mandy Whatson – Group Managing Partner

Adam Blaynee – Group Business Director

Chloe McIvor – Senior Business Manager

Katharina Wynne - Strategy Partner

Katy Andrews – Director Social and Content Strategy

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