The Big Mac wasn’t as culturally BIG as it used to be. But there was a whole generation of people who could still list out every, single, ingredient thanks to an old 1974 jingle. So,
… read more50 years later we brought it back. But, for a whole new generation. And once we taught them the chant, we turned the mistakes they made on social media into a series of OOH celebrating their fumbles.
read less...Client: McDonald’s Australia
Chris Brown – Chief Customer Officer
Samantha McLeod – Marketing Director
Liz Whitbread – Senior Brand Manager
Luke Elzerman - Experience Optimisation Manager
Chloe Brannagan – Brand Manager
DDB Sydney Strategy:
Katharina Wynne - Strategy Partner
Katy Andrews – Director Social and Content Strategy
DDB Sydney Business Management:
Mandy Whatson – Group Managing Partner
Adam Blaynee – Group Business Director
Chloe McIvor – Senior Business Manager
