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Outdoor
McDonald's: Ad-ons 2
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Stand at the counter of any McDonald’s and you’ll hear a chorus of customers saying ‘aaaaaaaaaand aaaaa….’ as they stare up at the menu board and decide which little treat to add to their go-to order. Aaaaand, we like that.
So to encourage loads more of it, we joined forces with LUMO to hack a media space hiding in plain sight – that little purple screen at the bottom of every LUMO digital billboard that displays their logo. Using McDonald’s sales data, we paired Kiwis’ big favourites – Big Macs, Quarter Pounders and the like – with all the little ones we love to add on at the counter – McFlurries, Soft Serves and Nuggets and streamed them throughout the network.
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