Vimla: The phone company with good vibrations - Photo

Vimla is a Swedish telco with good intentions. No high rates, no odd terms and conditions and first in Sweden to remove binding periods permanently. In other words - They're the phone company with good vibrations. The new concept was launched with these films, showing people getting physical vibrating reactions to Vimla phones and sim cards. The three films feature different unexpected visualizations of vibrations, all representing the good feelings of being a customer at Vimla. The films have a comedic take, emphasizing that mobile plans shouldn’t feel stressful. To convey a 90’s look, the films were shot on 16mm film, and the consciously “bad” special effects were made with the help of green sticks and lo-fi tech.