Ford: Tiny Car

In the advertising industry, we come across a quite common cliché: showcasing the product as large as possible.

If we apply this cliché to the automotive world, we realize that graphics often focus on displaying the car up close, glorifying the product itself. Instead of highlighting the experience the vehicle offers.

And that's precisely what this campaign aims to do: break away from that pattern and shift the focus to what truly matters, the experience our car provides to those who drive it.