Ena Mori: Heartache Generation AI + AI Gig Poster

Ena Mori's "Heartache Generation" was the first-ever music video shot using Ray-Ban Meta Smart Glasses, encased in custom-made, 3D-printed goggles. Generative Al was used to create an image of Mori wearing glasses, optimized for the placement of QR codes. The QR codes led viewers to an AR filter that outfitted them with the same goggles made for the video. Fans took home a tangible souvenir -the poster-that gave them access to an interactive digital experience that they could share on their socials.