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Context:
Venezuela is fertile land ideal for cocoa plantations, which produces cocoa to make delicious chocolate, exquisite bonbons and sophisticated desserts. Venezuelan cocoa is … read morewidely known for its aroma, texture and flavor, and is considered by many experts to be "the best cocoa in the world."
Idea:
Paria, committed to the production of high-quality Venezuelan artisanal chocolates, using only organic cocoa and sustainable cultivation techniques, we decided to pay tribute to our cocoa.
Each text in the design contains different consumer insights where Cocoa is the protagonist.
Results:
Within the Venezuelan economic framework, we have managed to import to different countries with a commercial alliance with Venezuela, leaving behind our exquisite artisanal chocolate, the fruit of the best cocoa in the world.
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