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Israel Direct Insurance: Catastrophe Coverage
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Shalmor Avnon Amichay/Y&R Israel launches a new home insurance product that would cover unpredictable damages for a small price.
Leverage Murphy's law – "Whatever can go wrong, will go wrong" and by making innovative use of the media, demonstrate how easily catastrophes happen ... even during a live broadcast of the no.1 TV show in Israel.
Strategic Planning Director, Uri Oren – Planner, Zohar Reznik – Planner, Einat Herzberg – Account Supervisor, Adi Ashkenazi – Account Executive Related |
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