Experiential
Pepsi: Ho Ho Hack
What if every Christmas music video could turn into a Pepsi Store?
What if Christmas movies could turn into Pepsi Discounts? What if our red rival Christmas ads could turn into our ads? It sounds impossible right? But you know during Holiday Season even the impossible can be possible, just wish on a star, or think big. Long story short! We are going to hack absolutely all the Christmas content so that Pepsi becomes the star of the Holidays. Sorry, Coca Cola. It's our turn. How did we do it? Simple. There is something that movies, series, videos, Tik Toks, stories, posters, coupons, and all content related to Holidays have in common: festive food, we used that insight in our favor and turned every space of the Holiday into a Pepsi experience. Because celebrating Christmas is good, but celebrating with Pepsi is better. Ho Ho Hack!
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