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Audi: Manual Novels
To celebrate International Book Day, Audi has come to two indisputable conclusions: on the one hand, they have been publishing their own book, the Audi Owner’s Manual, for many years. On the other hand, and to be honest, it is a book that few people read. So, they have set themselves a challenge to the height of very few: to make you open it for the first time. And they have succeeded by turning it into a collection of stories entitled "Novelas de Manual". Created by Ogilvy and in collaboration with the publishing house Penguin Random House, the brand aims to get its customers to read its manual for once and for all, as well as to bet one more year on literature on such an important date. In this way, users will be able to enjoy the advantages and opportunities offered by their vehicle.
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