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Top 6: May 1st 2024
Interactive

Amigos for Kids: The Missing Review

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Top 6: May 1st 2024
"The Missing Review" is a new and interactive ad campaign that ingeniously employs reviews on Google and Yelp, where 88% of internet users search for recommendations and ratings. It aims to strategically add information about missing children to five-star reviews for establishments located in the vicinity of where these children were last seen in hopes of spreading the word in the local community, prompting a broader search of their whereabouts and, ultimately, improving their chances of returning home.
Credits Other credits

CEO: Jorge A. Plasencia

President: Luis Casamayor

General Manager: Anthony Bianco

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