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Top 6: May 1st 2024
Ambient
Amul: Floating StoriesTop 6: May 1st 2024
In a new initiative to celebrate the unsung heroes of rural India, Amul has unveiled "Floating Stories" in partnership with FCB ULKA. The unique campaign sheds light on the extraordinary journey of women dairy farmers who have defied odds and transformed their lives. To motivate, inspire, and change the lives of Indian women, Floating Stories is a unique, first-time-ever, exhibition of photostories that were printed on milk of financially and socially successful Amul-women-dairy-farmers. This innovative approach not only adds a layer of novelty but also serves as a poignant reminder that just as these women have breathed life into milk, so too does milk now breathe life into their narratives. It's a full-circle tribute, illustrating how their stories can inspire and empower other women.
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