TV ad: Lamborghini Urus: Born With Two Hearts

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Created by DUDE London, ‘Born With Two Hearts’ takes two of the most well-known sensations experienced when driving a Lamborghini - power and emotion - and reimagines them as two pulsating heartbeats reflected in a typical Urus driver and the dual performance of its hybrid engine. The film explores a world where individuals are born with dual hearts, which serves as a metaphor for the debut of the hybrid engine in the Urus SE, and through this comparison, we uncover the remarkable possibilities that could elevate our existence beyond anything we've known before.

Category Automotive
Client Lamborghini
Agency DUDE
Production Think Cattleya
Country United Kingdom
Uploaded 26 April, 2024

Credits

Director
Iñigo Jiménez
Executive Creative Director
Curro Piqueras Parra
Creative Director
Tomás Gianelli O'Ryan
Creative Director
Chiara Monticelli
Art Director
Daniela Gonzalez Lavalle
Head of Art
Pietro Soldi
Copywriter
Matt Yeo
DoP
Hugo Prats

Other credits

AGENCY

CEO & Partner: Francesca Spitali

Client Director: Hamish Day

Senior Account Manager: Adriana Sabia

Producer: Cass Beck

Chief of Strategy and Innovation: Lorenzo Foffani

Strategy Director: Marco Mammino

Strategy Supervisor: Michelangelo Ferracane

PRODUCTION

Executive Producer & General Manager: Martino Benvenuti

Producer: Raffaele Fusco

Junior Producer: Cecilia Brambilla

Local Service: Garage Films

Set Designer: Noe Figueras

Stylist: Praxedes de Villalonga

Rocìo Pérez Lavilla & Francesco Maciocci (Artificio)

Post production: EDI Effetti Digitali Italiani

Music & Sound Design: IXYXI

Colorist: Fran Còndor

Lamborghini Urus: Born With Two Hearts

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