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LACOSTE: Play Big - Novak Djokovic

This year, Lacoste is reaching new heights with its larger-than-life brand campaign, “Play Big”. Exploring uncharted territories and placing art at its very heart, 2024 is undeniably a big year for the Crocodile.
Credits Other credits

Brand Managers: Catherine Spindler, Nathalie Beguinot, Yoann Wenger

Agency

Agency Managers: Bertille Toledano, Marine Hakim, Maud Lambert, Suzy Morin, Morgan Dossou

Assistant Art Directors: Joachim Touitou, Marie-Aude Lecomte

Music Creative Director: Adam Ghoubali

Strategic Planner: Yann Chervet

Head of Art Buying: Isabelle Mocq

Post Producer: Sophie Garrel

Sound Company: GUM

Music Composer: Antonio Sanchez

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