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Dirt Is Good: Guess Who Won - Soccer

In this new campaign from LOLA MullenLowe ’, iconic sporting moments in cricket, football, and tennis are re-created to demonstrate a common denominator in all of the winners: they all got dirtier than their opponents. From the tennis final where an up-and-coming star won her first Grand Slam by defeating the greatest female tennis player in history, the 1996 Intercontinental Cup final that pitted two powerhouse teams from Europe and America against each other for the first time plus the final day of the 2007 Ashes cricket series, the first whitewash (5-0) in over 80 years alongside the last international match of one of the greatest cricket players in history.
Credits Other credits

Dirt Is Good Global Team:

Vice-President of Marketing: Tati Lindenberg

Global Marketing Director: Daniela Olivero

Global Marketing Managers: Andrew Veacock

Lead Network

Interpublic Group (IPG)

Global Brand Business Lead: William Dixon

Global Strategy Director: Sandy Doran

LOLA ML

Head of Design: Yan Graller

Managing Director: Tom Elliston

Global Account Director: Cristina Panea

Account Executive: Sofía Perez

Head of Production: Felipe Calviño



Production House:

Photographer: Ale Burset

Retoucher: Diego Speroni

Media Agency: Mindshare

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