In this new campaign from LOLA MullenLowe ’, iconic sporting moments in cricket, football, and tennis are re-created to demonstrate a common denominator in all of the winners: they
… read moreall got dirtier than their opponents. From the tennis final where an up-and-coming star won her first Grand Slam by defeating the greatest female tennis player in history, the 1996 Intercontinental Cup final that pitted two powerhouse teams from Europe and America against each other for the first time plus the final day of the 2007 Ashes cricket series, the first whitewash (5-0) in over 80 years alongside the last international match of one of the greatest cricket players in history.
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Credits
Other credits
Dirt Is Good Global Team:
Vice-President of Marketing: Tati Lindenberg
Global Marketing Director: Daniela Olivero
Global Marketing Managers: Andrew Veacock
Lead Network
Interpublic Group (IPG)
Global Brand Business Lead: William Dixon
Global Strategy Director: Sandy Doran
LOLA ML
Head of Design: Yan Graller
Managing Director: Tom Elliston
Global Account Director: Cristina Panea
Account Executive: Sofía Perez
Head of Production: Felipe Calviño
Production House:
Photographer: Ale Burset
Retoucher: Diego Speroni
Media Agency: Mindshare