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Interactive
Date at the museum: Date at the museum
Frida and Van Gogh on Tinder, in a B3 campaign
With the goal of encouraging an increase in visits to art institutions, B3, Brazil's stock exchange, has partnered with the dating app Tinder, in a campaign created by Tech and Soul. Profiles for Kakah, 32, and Vicente, 35, inspired by artists Frida Kahlo and Vincent Van Gogh respectively, were added to the app, with aesthetics created with the help of artificial intelligence. If a "match" with Tinder users occurs, the suitors will receive a message inviting them to meet at the museum: "Loved meeting you. If you want to find me, I’m at MASP," reads the message Vicente sends after interest is shown. "But there are many other museums that could be the perfect place for a safe date full of great conversations. And the best part: for free," it continues. The campaign also emphasizes a benefit offered by B3: free visits to various cultural centers it sponsors, including MASP (São Paulo Art Museum), São Paulo Pinacoteca, and MIS (Museum of Image and Sound) in São Paulo city; and the Inhotim Institute in Minas Gerais, among others. The effort also involves the participation of "influencers," who will share on their networks the "match" with Vicente and Kakah.
Title: Date at the Museum |
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