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Remember it: Remember it

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Reminders that withstand almost everything bring to memory the Holocaust and the millions of lives lost.

The Holocaust and the over 6 million lives lost are the subject of a campaign created by Tech&Soul for the Holocaust Memorial.

Beginning on International Holocaust Remembrance Day, January 27th, the project gathered small reminders that are capable of withstanding almost everything. They were placed on various billboards throughout São Paulo, forming the image of one of the Holocaust survivors still alive, George Legmann, with the message “Remember It”.

The idea is to show that history cannot be forgotten and these special reminders will not disappear over time.

In an experiment, various people “tested” the posters, attempting to remove the reminders, which do not come off, or trying unsuccessfully to soil them.
Credits Other credits

Title: Remember It

Client Approval: Rabbi Toive Weitmann

Product: Institutional

Agency: TECH & SOUL

Chief Financial Officer: Marcelo Zaine

Production Assistant: Leticia Bamonte

Video Production: Arapiraca Films

Photography: Thyago Barriviera, Flavia Galiati da Silva

Still Photographer: Luiz Rampazzo

Editor/Motion & VFX: Theigor Dhudli

Audio Producer: Blood Audio

Maestro: Otavio de Moraes

Mixing: Vitor Motter, Rafael Pacheco

Voice Over: Otavio de Moraes

Image Finishing: FLOW Crossmedia

Pre-Press and Printing Coordination: José Ressutti Junior

Printing and Installation: Pimenta Print

Landing Page: Mental Marketing

Tech Head: Luiz Cesar Leite

Support: WFerrari, A Hebraica

Social Media Manager: Giuliana Lorenzetti, William Santos

Social Listening: Rodolfo Meloque, Lucas Cruz

Press Officer: Brunno Barbosa, Marcella Izzo

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