 |
Checkatrade, the UK’s most well-known trade directory which connects consumers to trades, has launched a new campaign and brand platform. The campaign positions Checkatrade as the … read moretrusted home improvement partner, giving consumers the confidence to take on jobs in the home with their quality trade members.
The Let’s Do This platform and campaign, developed with St Luke’s, marks the first work since it was appointed as lead creative agency in February. The campaign is aimed at consumers and underlines Checkatrade’s mission to help create safe and happy homes by offering handy guides and connecting consumers with quality tradespeople who will make home improvements easy, safe and reliable.
The campaign will appear on digital Out of Home and across radio and social through the summer. It retains the familiar Checkatrade.com jingle and introduces a new endline, “Let’s Do This”. The creative features messages tailored to specific home improvements, such as ‘Be in the Grow’ for those looking for landscape gardening and ‘Dream Lofty Dreams’ for those seeking builders for a loft conversion.
Rich Denney, Joint Chief Creative Officer at St Luke’s, says: “We've loved building the new Checkatrade campaign and brand world alongside a brilliant client team with such a ‘Let’s do this’ attitude. This work is just the start, and we look forward to taking the UK’s largest trade directory to even greater heights.”
Georgina Whalley, CMO at Checkatrade adds: “St Luke’s has provided an active through the line campaign which reinforces our position as the trusted foundation of every home, built on the quality and credibility of our trade members.”
The campaign reinforces how Checkatrade carries out quality checks on trades and how it’s so confident in the quality of their work, it guarantees jobs booked through the site, up to £1000.
read less...Advertiser/Brand Checkatrade
Client Georgina Whalley - Chief Marketing Officer
Ella Walker - Head of Brand Marketing
Kate Mortimer - Senior Brand Manager
Campaign Title ‘Let’s Do This’
Creative Agency St Luke’s
Joint Chief Creative Officer Rich Denney
Head of Art & Design Pete Mould
Creatives Phil Meyler & Darren Keff, Laura Stevens
Agency Producer Chloe London
Creative Producer Georgina Ehmcke, India Oliver
Chief Strategy Officer Dan Hulse
Business Director Leanne Silman
Senior Account Director Chloe Boothby
Senior Account Manager Hope Shooter
Retouching Richard Green
Motion Graphics Jon Hubbard, Edie Paskin
Artworker Anna Leaman, Edie Paskin
Media Planning & Buying Open Partners
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
