Outdoor ad: Emergency: Bomb

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How many times do we use war related expressions to describe an intense work situation, even though it’s not connected to war? In this campaign, the most commonly used expression help reveal the real meaning of the word “emergency” for all the people who are living in war zones. A reminder for everyone to consider how devastating the consequences of war can be on people’s lives: because for Emergency, the real emergency should be abolishing war, once and for all.