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National Trust: Backpack
National Trust is looking to reach younger people with the debut of its new brand campaign, “Space to feel.” Quiet Storm, in collaboration with the National Trust’s internal creative team, created the work, which is the agency’s first for the brand since being appointed the Trust’s creative partner in the summer of 2023. The 60-second film ‘Backpack’ introduces audiences to two new characters: teenager Maya and her awe-struck backpack. In it, we see Maya wearing her backpack and greeting her friends as they arrive for another day at school – except today they are going on a trip, to visit the National Trust.
Planner: Craig Robson & Bridget Angear @ National Trust Related |
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