TV ad: Ford: El Carro Ford

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Vallenato is a music genre that has shaped Colombia’s culture and its greatest legend is Rafael Escalona.

So, when we needed to reconnect with Colombia, a country that saw Ford as every other American brand, we decided to do so by connecting with what represents them the most: their music.

We unearthed a song from the 70’s that Rafael Escalona wrote inspired by our cars, but never released, and recorded it featuring Carlos Vives, one of the most important Colombian artists in the world.

Category Cannes
Client Ford
Agency VML
Country Colombia
Uploaded 4 May, 2024

Credits

Chief Creative Officer
Daniel Payán
CD/Copywriter
Juan Felipe Gómez
CD/Copywriter
Diego Avilán Franco
Creative Director/ AD / copywriter
Sebastián Rodríguez
Creative Director/ art director
Patricio Vargas
Producer
Mestiza Films
Art Director
Mario Virguez
Art Director
Alan Steven Ramirez
Art Director
Sebastian Mayo Perdomo
Art Director
Lorena Ocampo
Sound Design
DC Audio
Chief Executive Officer
Julián Mercado
Motion Graphics Designer
Kevin Ernesto Fernandez Romero
Motion Graphics Designer
Alan Steven Ramirez
Vice President
Andrés Luque

Other credits

VP of Business: Giancarlo Trocino

Business Manager: Catalina Rodríguez

Account Executives: Laura Ramos, Sara Giraldo

Ford Brand Managers: Rafael Melo, Nicolás Suárez

Record Label: Gaira Música Local

Ford: El Carro Ford

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Ford: El Carro Ford

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