 |
Integrated
Ford: El Carro Ford
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Vallenato is a music genre that has shaped Colombia’s culture and its greatest legend is Rafael Escalona.
Credits
So, when we needed to reconnect with Colombia, a country that saw Ford as every other American brand, we decided to do so by connecting with what represents them the most: their music. We unearthed a song from the 70’s that Rafael Escalona wrote inspired by our cars, but never released, and recorded it featuring Carlos Vives, one of the most important Colombian artists in the world.
VP of Business: Giancarlo Trocino Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
