SUNTORY -196℃: -196℃ Black Technology Laboratory: FREEZING RAMEN

What is “Suntory -196℃”?

Suntory -196℃, a well-loved alcoholic drink introduced in Japan in 2005, utilizes Suntory's unique technology to capture the full flavor of fresh fruits and deliver a refreshing taste.

To unlock the secrets of “Suntory -196℃”, we created a “-196℃ Black Technology Laboratory” on Douyin to design exciting surprises especially for the younger audience.

Come with us and explore the enchanting black magic of “Suntory -196℃”.

In the lab, the production process of the signature “-196℃ method” begins with the rapid freezing of fruits in liquid nitrogen at -196℃ to preserve their flavor. Following the freezing process, we crush the fruits and soak them in alcohol.



The distinctive process adds a bold fruity essence to the product known as “Suntory -196℃”.



Leveraging this technology, we have pushed the boundaries and achieved feats that were once deemed impossible, like freezing ramen, freezing and crushing durian, and freezing bubbles.

“FREEZING RAMEN”

By utilizing -196°C black technology, we are able to preserve the freshness of all ingredients.

The quick-freezing process allows the tasty ramen to remain standing on its own.

“FREEZING AND CRUSHING THE DURIAN”

Want to crack open the tough shell of a durian?

Explore the crushing power of -196℃ black technology.

Despite being frozen and crushed, the durian’s freshness remains undeniably appealing to durian enthusiasts.

“FREEZING BUBBLES”

As lovely as bubbles may be, their beauty fades fast.

Can we find a way to make it last?

Witness the power of -196°C black technology as it freezes this delicate beauty, ensuring it lasts as long as it remains moisturized!