franklyfluent: Hard to Make, Easy to Break

Great brand lines are hard to make, and easy to break. That's what creative translation agency franklyfluent set out to prove with their new outdoor guerilla and digital campaign showcasing what happens when you don't handle marketing copy with care. Mobile billboards were placed in strategic locations across London sporting a 'broken' version of iconic slogans from the likes of Nike, KFC, and Maybelline. The aim: replicate what happens when you let just any-old-someone take care of your marketing translations, instead of giving them the strategic rigour and creative craft they deserve.

To shine an even brighter light on the issue, franklyfluent created a website showcasing the ‘broken’ slogans, and revealing the untold stories behind the original lines.