lego: Infinite Possibilities

Mexico City, April 30. To celebrate Lego's 90th anniversary, Archer Troy, the independent creative agency, created a series of actions and different activities for all its guests and fans in an epic celebration in Mexico City. Among these actions was a unique experience based on a natural imagination booster: THE AUDIO. Thus, "INFINITE POSSIBILITIES" was an auditory experiment in which we created the first-ever audio bricks that told different stories with exactly the same set of bricks. Proving that Lego has different ways to have fun and connect with their consumers and to empower the imagination through audio like never before. Archer Troy, the Mexican independent agency, is on a relentless mission to craft campaigns that not only generate positive impact but also inspire and transform lives. Our work with Lego is a testament to this commitment.