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Volkswagen and adam&eveDDB are launching a new brand platform to celebrate the enduring role of the Volkswagen brand in the lives of their drivers and fans. The new platform, 'YourWagen' stems from the Volkswagen brand name, literally meaning 'people's car', and commemorates the love and emotional connection that drivers from all walks of life have for Volkswagen cars. YourWagen is set to be adopted on a global level and reach audiences in multiple markets from summer 2024.
Credits
Other credits
Client
Rod McLeod - Director of Volkswagen UK
Sarah Cox-Thornley - Head of Marketing at Volkswagen UK
Glyn Butterworth - Marketing Manager Brand & Performance at Volkswagen UK
Laura Ayers - Brand Marketing Manager at Volkswagen UK
Nic Burrows - Brand Marketing Manager at Volkswagen UK
Hannah Davis - Brand Communications Manager at Volkswagen UK
Fiona Jones - Social Media Manager at Volkswagen UK
Rob Punshon - Corporate & Lifestyle Communications Manager at Volkswagen UK
Marianne Bearton – Digital Operations Manager
Katie Williams – Digital Manager
Agency
Molly Johnstone - Social Creative
Jack Spicer - Strategy Director
Oscar Beach - Strategist
Tammy Einav – Executive Chair
Sam Le Coeur - Chief Client Officer
Nick Wilkie - Business Lead
Piers Raffo - Business Lead
Isabella Best - Account Director
Jono Shaw - Account Director
Freddie Reeve - Account Manager
Bella Bisset - Account Executive
Stuart Heyburn - Agency Operations Director
Rasha Noronha - Project Director
Jane Bartram - Project Director
Ella Rivron - Project Manager
Luke Williams – Analytics Director
Tom Campbell - Senior Legal Counsel
DIGITAL EXPERIENCE AGENCY: Tribal
Social & platform
Victoria Buchanan - Executive Creative Director
Rhys Edwards - Creative Director
Dave Sullivan – Creative Director
James Monaghan - Head of Design
Maria Gimeno – Designer
Raphael Bejar – Senior Motion Designer
Ellie Bloomfield - Social Media Director
Shqip Osmani – Social Media Producer
Charlotte Levine - CX
Joanne Ackuaku - Senior Project Manager
Aaron Rackley - Technical Lead Front End
Gary Jobe – VP Technology
Mark Geden - VP-Strategy
Alexis Jamgotchian - Business Director
Anna Vigerland - Account Director
Bradley Williamson – Director Marketing Science
Joe Thompson – Senior Analyst Marketing Science
Danlin Lyu - Associate Analyst Marketing Science
MEDIA AGENCY: PHD
Toby Nettle - Chief Client Officer
Hiot Shawl - Managing Partner
Alban Treglohan - Client Partner
Kirsty McMeekin - Planning Partner
Sarah Harte - Business Director
Alexandra Thompson - Planning Associate Director
Andre Lenclume - Planning Senior Executive
James Hawkins - AV Director
Macaullay Hollywood - Biddable Manager
Andrew Bowen - Client Manager, Talon
PRODUCTION COMPANY
MD: Matt Brown
Production Manager: Lucy Morton-Hicks
Casting Producer: Ciara Kennedy
Socials Videographer: Chris Turner
EDITING COMPANY: MARSHALL STREET EDITORS
TV Editor: Jinx Godfrey
Social Editor ‘Andrew & Jordan’: Spencer Ferszt & Guy Savin
Social Editor ‘Hanzalah’: Toby Conway-Hughes
Social Editor ‘Luke’: Oliver Morgan
Assistant Editor: Joshua Sampson
Producer: S.J. O’Mara
SOUND COMPANY: SINE AUDIO POST PRODUCTION
Engineers: Phil Bolland & Frankie Beirne
MD: Julian Marshall
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