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Volkswagen: YourWagen

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Volkswagen and adam&eveDDB are launching a new brand platform to celebrate the enduring role of the Volkswagen brand in the lives of their drivers and fans. The new platform, 'YourWagen' stems from the Volkswagen brand name, literally meaning 'people's car', and commemorates the love and emotional connection that drivers from all walks of life have for Volkswagen cars. YourWagen is set to be adopted on a global level and reach audiences in multiple markets from summer 2024.
Credits Other credits

Client

Rod McLeod - Director of Volkswagen UK

Sarah Cox-Thornley - Head of Marketing at Volkswagen UK

Glyn Butterworth - Marketing Manager Brand & Performance at Volkswagen UK

Laura Ayers - Brand Marketing Manager at Volkswagen UK

Nic Burrows - Brand Marketing Manager at Volkswagen UK

Hannah Davis - Brand Communications Manager at Volkswagen UK

Fiona Jones - Social Media Manager at Volkswagen UK

Rob Punshon - Corporate & Lifestyle Communications Manager at Volkswagen UK

Marianne Bearton – Digital Operations Manager

Katie Williams – Digital Manager

Agency

Molly Johnstone - Social Creative

Jack Spicer - Strategy Director

Oscar Beach - Strategist

Tammy Einav – Executive Chair

Sam Le Coeur - Chief Client Officer

Nick Wilkie - Business Lead

Piers Raffo - Business Lead

Isabella Best - Account Director

Jono Shaw - Account Director

Freddie Reeve - Account Manager

Bella Bisset - Account Executive

Stuart Heyburn - Agency Operations Director

Rasha Noronha - Project Director

Jane Bartram - Project Director

Ella Rivron - Project Manager

Luke Williams – Analytics Director

Tom Campbell - Senior Legal Counsel

DIGITAL EXPERIENCE AGENCY: Tribal

Social & platform

Victoria Buchanan - Executive Creative Director

Rhys Edwards - Creative Director

Dave Sullivan – Creative Director

James Monaghan - Head of Design

Maria Gimeno – Designer

Raphael Bejar – Senior Motion Designer

Ellie Bloomfield - Social Media Director

Shqip Osmani – Social Media Producer

Charlotte Levine - CX

Joanne Ackuaku - Senior Project Manager

Aaron Rackley - Technical Lead Front End

Gary Jobe – VP Technology

Mark Geden - VP-Strategy

Alexis Jamgotchian - Business Director

Anna Vigerland - Account Director

Bradley Williamson – Director Marketing Science

Joe Thompson – Senior Analyst Marketing Science

Danlin Lyu - Associate Analyst Marketing Science

MEDIA AGENCY: PHD

Toby Nettle - Chief Client Officer

Hiot Shawl - Managing Partner

Alban Treglohan - Client Partner

Kirsty McMeekin - Planning Partner

Sarah Harte - Business Director

Alexandra Thompson - Planning Associate Director

Andre Lenclume - Planning Senior Executive

James Hawkins - AV Director

Macaullay Hollywood - Biddable Manager

Andrew Bowen - Client Manager, Talon

PRODUCTION COMPANY

MD: Matt Brown

Production Manager: Lucy Morton-Hicks

Casting Producer: Ciara Kennedy

Socials Videographer: Chris Turner

EDITING COMPANY: MARSHALL STREET EDITORS

TV Editor: Jinx Godfrey

Social Editor ‘Andrew & Jordan’: Spencer Ferszt & Guy Savin

Social Editor ‘Hanzalah’: Toby Conway-Hughes

Social Editor ‘Luke’: Oliver Morgan

Assistant Editor: Joshua Sampson

Producer: S.J. O’Mara

SOUND COMPANY: SINE AUDIO POST PRODUCTION

Engineers: Phil Bolland & Frankie Beirne

MD: Julian Marshall

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