Mayana: Bust The Stigma

Mayana, a BIPOC-owned women’s intimates brand, teams up with creative agency Anomaly to take aim at the sexualisation and judgment mothers face for their choice to breastfeed in public. Taking bold action to ‘Bust The Stigma’ around breastfeeding in public, Mayana crashed this weekend’s Toronto Blue Jays vs Los Angeles Dodgers game with a 42-person breastfeeding flash mob. Representing the 42% of Canadian moms that have experienced criticism, shaming and prejudice for nursing in public, the 42 moms were kitted out in a sea of ‘Bust The Stigma’ jerseys. They also carried signage with powerful statements like, “take ‘em out at the ball game”. A website for the initiative provides additional information on the right to breastfeed in public, and useful advocacy and education tools for breastfeeding and chest feeding parents.