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Integrated
Coca-Cola: Spills
'Mind my drink', or words to that effect, is something we hear in our everyday lives. But in Coca-Cola's new 'Spills' campaign, the brand celebrates the spontaneous, but joyous moments people forget all about their drink, spilling it as they embrace a loved one. ‘Spills’ debuts with a TVC in the US, as well as in OOH and DOOH across both the US and Brazil. The campaign features three creative executions each illustrating a special moment of embrace with a loved one, where the Coca-Cola product is spilt to hold on tighter to friends, family or a beloved pet.
PR: Ogilvy PR Related |
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