Taco bell: CHEESY, CRUNCHY, SPICY, FRESH

Cheesy. Crunchy. Spicy. Fresh. It’s a mouth-watering product description that doubles as a tagline, turned into a song about how bloody good Taco Bell’s Mexican-inspired creations really are. Built around a music track composed by talented local musician Ngawaka Walters, this campaign was created to serve up a feast of food and ‘tude to Taco Bell’s Gen-Z audience, delivering maximum crave with a side of quirky Kiwi humour.