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adidas Move For The Planet: One More Move For The Planet

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From a professional trying to break a world record, to an everyday person wanting to be able to run around the block without needing to stop. It’s normal to create a goal in sport to help you progress further. To launch the next instalment of Move For The Planet - an adidas sustainability initiative that rewards users with a 1 Euro donation for every 10 minutes of movement they log on the adidas running app - adidas challenged people around the world to go “one more” for the planet. With all proceeds going towards building sustainable sports infrastructure in areas that are susceptible to extreme weather conditions.
Credits Other credits

Audio Post: Bespoke Post

Production Company Mexico: Lift

Production Company Spain: Twentyfour Seven

Client: Global adidas sustainability brand team

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