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F.A.P. Institute of Ophthalmology Conde de Valenciana I.A.P.: FlashTest
FlashTest is a campaign to raise awareness about the most common eye cancer among children under five and to promote early detection by encouraging parents to take a simple photograph with a cell phone using the flash. This mobile-first campaign targets mothers of young children, based on three cultural insights: They are the main caregivers of children in Mexico. They take twice as many photos with their phones than the average person. There is an immense bond of sisterhood among mothers to care for every child. The campaign was created with the F.A.P. Institute of Ophthalmology Conde de Valenciana I.A.P. and MullenLowe SSP3 Mexico and is accessible across Latin America.
Chief Executive Officer Jorge Obregón |
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