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Vegeta: Everything Tastes Better With Vegeta
Vegeta has become a household name featured in millions of kitchens and exported to more than 60 countries globally. However, even though most women work, household chores remain unevenly distributed. To honour Vegeta's origins, Podravka created a limited edition anniversary packaging to remind the whole family to share their household chores. The graphic elements on the packaging reveal Vegeta's rich history and status in popular culture. The packaging is also a physical gateway to a curated online collection of simple recipes created by the extensive Vegeta community. The packaging was designed as a tool for all those guys who are still figuring out how to hold their spatula like a pro. It even includes step-by-step instructions for dishwasher use for dummies. A limited edition packaging is made of cardboard and aluminium and glue-free. Its design pays homage to the original metal packaging, often repurposed as the trinket storage tin.
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