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Pepsodent India: Pepsodent Strange Rewards
Think about it, aren’t sweets the reward for every little thing a child does? It’s in fact our special currency of dealing with kids. Homework done? ✅ Here's a chocolate. 🍫 Stood first? ✅ Here’s your pastry. Performed well, here’s an ice cream. The list is endless. But as grownups we often forget that we are not just rewarding them with treats, but actually drilling cavities into their teeth.
According to the Oral Health Observatory, Indians are the world’s largest consumers of sugary food, in quantity and frequency. Almost 70% of Indian children having been affected by tooth decay at some point in their childhood. In a country that takes pride in its rich sweets culture, it’s imperative that we take care of cavities. Since its introduction to India in 1992, Pepsodent believes that every smile matters. It is the first toothpaste in India with an anti-germ formula containing fluoride, giving extended germ protection to fight cavities. Which is why, this Pohela Boishakh, Lowe Lintas launched a special campaign to protect our kids’ mishti smiles by pledging to use Pepsodent, every day.
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