Nissan Navara: Bobcat Soccer

Most utes in the market are either suited to work or play, not both. The Nissan Navara is both Tough at Work and Hard at Play. The new multi-media campaign from WhybinTBWA, Melbourne highlights how with a Navara you can get the best from both work and after hours play. The campaign looks at how these days the lines between the two are blurred, creating a humorous look at what a Navara driver does with his work tools after hours. This message for Navara has been strongly leveraged through TV, radio, print, OOH, DM and online.