TV ad: 2degrees: The World's First TikTok Final

Embed Video

Since 2009, 2degrees mobile has been fighting for fairness in New Zealand. As proud sponsors of the country's only major women's rugby tournament, we made it our mission to close the visibility gap and show the nation what they’re missing out on by not getting the same exposure to Super Rugby Aupiki.

In collaboration with Sky Sports and TikTok, we launched a world-first for any sport, anywhere in the world. Produced, shot and broadcast in vertical format to mobile phones across NZ, the first ever TikTok final helped NZ see women’s rugby from a whole new perspective.

The bespoke production team and vertical camera crew helped 2degrees flip the script and the screen for a previously untapped audience, drawing over 50% more viewers, over 160,000 in-game reactions and 6000 comments in just under 80 minutes of play.