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Outdoor
Wildfarmed: Transforming Lunchtimes and Landscapes
Wildfarmed, the UK’s leading regenerative food and farming company, has kicked off its first major advertising campaign to celebrate the launch of its ‘life-changing’ bread range, now available nationwide at Waitrose. The breads are the first fully regenerative farmed loaves in UK supermarkets, made from wheat grown in 100% regenerative fields.
Wildfarmed is shaking up the traditional, stale bread aisle by taking regenerative produce - which tastes better, is better for our health and is better for our landscapes - to the masses. Its first major marketing campaign aims to embody this disruptive vision - empowering consumers to join the regenerative farming revolution and transform lunches and landscapes, one slice at a time. ZOOPERHEISS’ Flo Heiss and James Cooper made up the creative team alongside Josh Randle from Local Provisions on the OOH campaign, whilst media planning and buying was crafted by Bountiful Cow.
Brand: Wildfarmed |
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