FatMax: Clamp

After the success of the 2007 campaign, Flash Group were asked to introduce 3 new Stanley FatMax products for 2008. The challenge was to build on a campaign that had generated an 80% increase in sales on advertised products in 2007, and once again influence tradesmen in both Australia and New Zealand to make FatMax their brand of choice. The 08 campaign reintroduces our typical Aussie characters ‘one-upping’ each other’s feats with their beloved Stanley FatMax tools. The pub humour introduced throughout each execution is sure to get tradies all over Australia talking about the brand and the products walking off the shelves faster than they ever have before.