Road Safety – Mobile Distraction: Stop Flirting With Death

Despite increased commentary around the issue of phone use while driving, research indicates that a significant number of drivers continue to engage in this risky behaviour every day.

It’s clear that a new way to approach the problem is required, one that entertains as well as educates.

The ‘Stop flirting with death’ concept highlights the extreme consequences of mobile phone distraction but with a humorous twist.

The campaign lures viewers in by presenting a physical manifestation of death and an engaging story, then dramatically turns the tables by revealing what might await drivers who do the wrong thing.