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BANCO PICHINCHA: Unforgettable Women

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For most modern times, historical recounts were mainly by and about men, leaving many milestones of trailblazing women unrecorded and lost in history, without any visual proof and the recognition they deserve in society. That's part of the reason why women's achievements have gone unrecorded and lost throughout history. This is an especially prevalent issue in Ecuador, where underrepresentation is one of the many reasons why we're still many years away from closing the gender gap. So, we decided to honor and bring into the spotlight milestones achieved by trailblazing Ecuadorian women in the 18th, 19th, and 20th centuries. With the help of historians, we gathered information from thousands of historical documents to feed an artificial intelligence. During Women's Month, we portrayed never-seen-before pivotal stories in Ecuadorian history to inspire a new generation of women to change history.
Other credits

Jose Miguel Sokoloff: President Mullen Lowe Global Creative Council

Pablo Salazar Guerrero: Commercial VP

Juan Ignacio Gallego: CEO

Carolina Ortiz: Chief Client Officer

André Pedroso: Chief Creative Officer

Marco Tapia: General Creative Director

Julieta Kropivka: General Production Manager

Karen Ospina: Account Director

Alexandra Vaca: Associated Creative Director

Javier Galfré: Associated Creative Director

Daniel Benavides: Digital Creative Director

Ana Paula Jácome: Copywriter

Ana Lucía del Hierro: Copywriter

Alejandra Santander: Copywriter

Fabián Vasquez: Art Director

Sebastián Echeverría: Art Director

Daniel Espinoza: Art Director

Karina Tenorio: Graphic Designer

Merin Zaa: Graphic Designer

Álvaro Jácome: Graphic Designer

Andrés Mendoza: Graphic Designer

Andrés Reinoso: Graphic Designer

Gabriel Narvaez: Agency Production Executive

Esteban Montenegro: Agency Producer

Juan Diego Enriquez: Editor and Postproductor

Jorge Yepez: Editor and Postproductor

María Henao: Event coordinator

Nora Sara: Art Curator

History Curation and Investigation: Angie Farfán



Production Company: THE OTHERS/BANG



Aloyse Dabe: Executive Producer

Alberto Tapia: Executive Producer

Yayo Alarcon: Director

Daniela Caicedo: General Producer

Alejandro Vivanco: Photography Director

Haydeé Rosero: Art Director

Pamela Proaño: casting

Katherin Romero: casting

Carlos Castillo: Technician

Rodian Ortiz: Technician

David Arciniegas: Sound Technician

Micaela Andino: Sound Technician

Guido Gostta: Location Scout

Telmo Arregui: Location Scout



Sound Design: Fletcher & Munson

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